Push through the challenges and double down
on the opportunities with
As a part of the marketing strategy, brands today focus their energies on three key elements
Customer Engagement, Customer Engagement &
The buzzword that's captured the attention of big, medium and small enterprises alike, 'customer engagement' has come to quite simply mean two things- One, your brand has successfully established an emotional relationship with the customer and Two, his/her is likely to keep coming back for more. And we all know the importance of a repeat customer, don't we?
The times - they HAVE changed
Consider this, in the olden days of yore, the average person saw just about 500 advertisements in a day. Now, the average person is subjected to anything between 3000 to 5,000 advertisements per day. In fact data further suggests that this average person spends a mere 8 seconds on your advert.
If you have not grabbed his/her attention within these precious 8 seconds, you may as well pull the shutters down, shut shop and take the next flight home!
Move from bye to buy – But How?
Gone are the days when hypothesis ruled, for now any and every customer engagement strategy begins and ends with 'triggers' which in turn rely on 'customer insights'. In other words, the success of the customer engagement strategy wholly, solely and completely relies on the extent of customer insights.
And wholly, solely and completely dedicated to capturing crucial in-airport retail customer insights is Pathfinder's revolutionary Airport Retail Customer Engagement product – P+
Success starting with a capital P
We all have, at some point or another, purchased souvenirs, apparel or gifts for loved ones from retail stores at the airport. While some of us are drawn to luxury goods some others find themselves attracted to makeup and skincare products or confection stores.
P+ is an intricate mesh of focused insights and specific trigger data that comprehensively covers a wide global customer profile pointedly telling you what will draw one traveller to luxury goods and another to makeup. What's more, P+ allows an in-depth understanding in purchase patterns aside from offering multiple engagement point's specific to airport retail.
Needless to say, this opens up a world of customer engagement possibilities and we at Pathfinder truly believe that success in airport retail starts with a capital P+
Rely on P+ with eyes closed
P+ is a highly specific, targeted product for two verticals- individual concessionaires on a micro basis and the entire Airport showroom set-up on a macro level.
In both cases though P+ helps brands to make a smooth transition from a goodbye to a good buy.
Starting from a feature-rich platform that allows for on-line and off-line customer engagement aside from a host of insights that actually assist in customer acquisition and retention, P+ has the ability to turn the casual window-shopping exercise into a real airport shopping experience.
The Customer is King
The Customer is indeed the King but given today's fickle, ever-changing predilections understanding the King's behaviour, preferences and spending habits can be a tad tricky, especially if you're ill-equipped to do so. With P+ however, acquiring this data is as simple as 1 2 3.
P+ offers data-driven perspectives in the historical purchases, the frequency of visits, and the preferred medium of advert communication aside from detailed segmentation data, so that brands are ably enabled to speak to a customer in the manner his/her most appreciates.
P+ is an auto-integrated product in that the loyalty points for individual stores/ common are seamlessly incorporated for easy utilisation across member stores.
P+ is interactive as it is immediate. A continuous feed of all ongoing offers, auto updates on new offers from favourite brands, and a live update on ongoing events or new store openings is given in real time.
Customisable according to set customer tier structures, P+ can be integrated to push incentives, offer effective offers, premium services and surprise gifts for higher tier customers or up- tier customers through auto-incentives. What’s more, P+ features allow for auto-tier allocation that’s based on individual customer spend too.
Insights are everything and P+ is more than equipped to translate these insights into effective and more targeted communication. P+ records data pertaining to individual customers preferences and generates an auto-profile so stores can target the customer with specific preference based campaigns.
Discover a world of ease with an efficient P+ notification feature. Contextual messages and updates auto pop up on customers mobile devices aside from which location based push notifications, welcome and thank you messages are directly and automatically delivered to customers.
As the adage ‘different strokes for different folks’ goes, P+ allows for badges that are allocated against P+ points according to an individual customer's preferences. Foodie or Gadget freak being an example of this. Customer Engagement is the name of the game and with badges this engagement is driven even further with clever options such as availing offers in favourite category and more. The interface imbibes the typical elements of games and the overall experience of earning a badge is fun with the added creation of a sense of triumph.
Pushing forward the ease for convenience in purchase and payments, P+ offers the feature of everywhere commerce. With this marketplace, it is easy for stores to seek new customers and for customers it means a quicker way of browsing products, creating a wishlist as they go along or simply ordering while in-store using the endless aisle concept. One can look up the availability of the product and arrange for a store pickup too.
Ratings & Reviews
P+ offers a ratings and reviews feature that enables customers to seek information about the stores they plan to visit. Moreover, it empowers customers to make decisions based on the ratings and reviews thus collated on products, services, and stores/ niche stores.
Allowing for customers to create an itemised list of the products/ service he/she desires, P+ not only informs customers when the deals are made available but also opens a window for gleaning valuable insights on a person’s preferences. Making room for targeted communication, an opportunity for engaging customers is thus created with P+.
- Award loyalty points that are common across all outlets
- Enable highly segmented and preference based targeting
- Send cross category contextual offers
- Track KPIs that matters to airports, tenants and customers
- Discover valuable customer insights
- Generate custom reports
- Airport based e-marketplace integration